I have known Paul for many years, as he was one of my tutors when I took my Post Grad. Diploma in Marketing.
This post contains the 1st section of a 2 part interview.
Here are a few details of his remarkable career...
PR Smith MBA, PG Dip (Fin), B.Sc. (mngt), Diploma in Marketing
- Situation Analysis (where are we now?)
- Objectives (where do we want to go?)
- Strategy (how do we get there)
- Tactics (the details of Strategy – marketing mix etc.)
- Action (the details of tactics- who does what)
- Control (measurement)
Useful Resources and Links